环保公益广告中污染防治意识接受度分析研究

Analysis on Acceptance Degree of Pollution Prevention Consciousness in Environmental Protection Public Service Advertising

环境保护和污染防治日益成为全球性重点关注问题,环境污染防治作为公益事业,也逐渐成为公众关心的热点,大量的环保公益广告进入人们的视线,在大众传媒时代,环保公益广告对提高人们的环境保护意识,形成环保和污染防治自觉具有重要促进性,分析环保公益广告中污染防治意识接受度,从公益广告的创作元素、人们的认知度和感官能力方面出发,弘扬绿色文明,倡导绿色观念,提高公众的污染防治意识。

Environmental protection and pollution prevention have increasingly become a global focus. As a public service,environmental pollution prevention and control has gradually become the focus of public concern,a large number of environmental protection public service advertising into the eyes of people. In the age of mass media,environmental protection public service advertisement is important to improve people＇s awareness of environmental protection and to form awareness of environmental protection and pollution prevention. This paper analyzes the acceptance of pollution prevention and control consciousness in environmental protection public service advertisement,from the aspects of creative elements of public service advertisement,people＇s cognition and sensory ability,carries forward green civilization and advocates green concept. Improve public awareness of pollution prevention and control.