基于创业导向的市场营销专业实践教学问题探析

Analysis on the Practical Teaching Problems of Marketing Major based on Entrepreneurial Orientation

基于创业导向的市场营销专业实践教学是在理论教学的基础上进一步强化市场营销与创业教育的融合。首先介绍了广西大学行健文理学院市场营销专业在此方面的主要实践设计和实施,然后分析了当前实践教学中尚存在的问题,最后提出从实验实训室建设、第二课堂的充分利用、校外实验实训室建设及师资队伍建设等方面进一步完善,以提升实践教学效果。

The practical teaching of marketing specialty based on entrepreneurship is to further strengthen the integration of marketing and entrepreneurial education on the basis of theoretical teaching.This paper first introduces the main practical design and implementation of marketing major about Guangxi University Xingjian College of Science and Liberal arts,and then the article analyzes the problems existing in current practice teaching.Finally,the construction of experimental training room,making full use of the second classroom,the construction of off-campus experiment training room and the construction of the teaching staff are proposed in order to improve the effect of practical teaching.