管理决策情境下大数据驱动的研究和应用挑战——范式转变与研究方向

The challenges for big data driven research and applications in the context of managerial decision-making:Paradigm shift and research directions

在数字化生活背景下,传统的管理变成或正在变成数据的管理,传统的决策变成或正在变成基于数据分析的决策.从大数据的数据特征、问题特征和管理决策特征出发,讨论管理决策研究和应用的范式转变.大数据驱动范式可以从外部嵌入、技术增强和使能创新三个角度来审视,并体现出"数据驱动+模型驱动"的"关联+因果"含义.此外,围绕大数据特征和重要研究方向,阐述了全景式PAGE框架及其要素.

In the era of digital life and business,traditional management has become or is becoming data-centric management,and traditional decision-making has become or is becoming data-analytics-based decisionmaking.From the big data characteristics in light of its data nature,problem nature and managerial decisionmaking nature,this paper elaborates the paradigm shift of research and applications on managerial decisionmaking.The big data-driven paradigm is described from three aspects：external embedding,technology augmentation,and enabled innovation,to reflect a ＂correlation ＋ causality＂ viewpoint in a ＂data-driven ＋ modeldriven＂ manner.In addition,the panoramic PAGE framework as well as its key elements are discussed with respect to the big data characteristics and important research directions.