海外市场多元化对出口绩效的影响机制研究

A research on mechanism of international diversification influences export performance

随着经济全球化的深入和中国经济进入新常态,"中企西进"态势日趋明显,海外市场多元化战略(diversifivation,DIV)成为众多中国出口企业的战略选择.那么,DIV是如何影响企业出口绩效的呢?基于制度理论视角构建了海外市场多元化战略影响出口绩效作用机制的理论模型.研究发现DIV抑制而非促进了企业出口绩效,异质性资源加剧了这种负面影响,而完善的制度环境缓解了这种负面影响.由此说明,完善的制度环境是DIV促进企业出口绩效的必要条件.如果制度环境不完善,企业异质性资源越强,DIV对出口绩效的负面影响反而更大.

With economic globalization and the Chinese economy entering new normal,the trend of ＂China going west＂ is becoming obvious.International diversification（DIV） has become one of the strategic choices for many Chinese export enterprises.How does DIV affect the export performance？ Based on the institutional theory,a theoretical model of how international diversification affects firms＇ export performance is constructed.Private listed companies are used as data to test the hypotheses.It is found that DIV inhibits rather than promotes the export performance,which is exacerbated by heterogeneous resources and mitigated by a well-established institutional environment.Thus,an improved institutional environment is a necessary condition for DIV to promote export performance.If the institutional environment is poor,the heterogeneity of resources is stronger;DIV results in a greater negative impact on the export performance.