高职院校汽车营销技能大赛对专业教学改革的导向作用研究

Research on Orientation Function of Automobile Marketing Skills Competition in Higher Vocational Colleges for Major Teaching Reform

全国职业院校技能大赛高职组"汽车营销"赛项自2012年开办以来,已经连续举办了六届。在全国高职院校中已经形成了"校校有比赛,层层有选拔,全国有大赛"的良好局面。高职组"汽车营销"赛项历经六届竞赛,已经形成了相对成熟的赛项规程,各院校也依托职教大赛开展了"以赛促教、以赛促学、教赛融合"的教学改革。本文主要分析了全国职业院校技能大赛高职组"汽车营销"赛项规程,阐述了它对高职汽车营销与服务专业的教学导向作用。

Since the＂Automotive Marketing＂competition of the Vocational College Skills Competition were held in 2012,it has been held for six consecutive years. Based on this competition,a good situation has emerged in the national higher vocational colleges： ＂Schools have competitions; there are selections at each level; there are competitions across the country＂. After six competitions for the ＂Automotive Marketing＂competition of the higher vocational education group,relatively mature rules have been formed. Each college and university also relies on vocational education competitions to carry out the teaching reform of＂the promotion of teaching by competition,the promotion of learning by competition,and integration of teaching and competition＂.This article mainly analyzes the rules of the ＂Automotive Marketing ＂ competition for the national vocational colleges,and expounds its teaching orientation function for the automotive marketing and service major.