大数据时代电子商务发展的新特征研究

Research on New Features of E-commerce Development in Big Data Era

在分析大数据背景下电子商务产业变革的基础上,就大数据时代下的电子商务面临的机遇与挑战、发展新特征进行探讨,研究大数据时代下电商产业的发展策略,以期促进电商产业在大数据时代不断提升。

On the basis of analyzing the reform of e-commerce industry in the context of big data, this paper explores the opportunities and challenges faced by e-commerce in the era of big data and its new features, and studies the development strategy of e-commerce industry under the era of big data, in order to promote the continuous improvement of the e-commerce industry in the era of big data.