文化创意众筹项目融资比例的影响因素研究——以“众筹网”为例

Research on Influencing Factors of Financing Proportion for Cultural and Creative Industry Crowdfunding Projects:Evidence from Zhongchou.com

作为"双创活动"的排头兵,文化创意产业在发展初期比其他行业更容易面临融资困难的问题。本文在众筹融资的理论研究上,通过抓取国内最有影响力的众筹平台——"众筹网"的项目数据,实证分析影响文化创意项目成功及融资比例的主要因素。研究表明:文化创意众筹项目与融资比例呈现负相关;分享数和支持数能够显著地提高融资比例,然而除了图片信息外,其他的认证信息对融资比例影响较小。

As the file leader of double-creativity activities,cultural and creative industry is easier to face the problem in financing difficulty at the initial development period than other industries. Based on theoretical research on crowdfunding financing,this paper takes data of the most influential crowdfunding platform,Zhongchou.com,and empirically analyzes the main factors affecting the success of cultural animation projects and financing proportion. Research reveals that there is negative correlation between cultural and creative industry crowdfunding projects and financing proportion,and that shared number and support number can significantly raise financing proportion,however,besides picture information,other identification information has small impact on financing proportion.