奇观世界的审美之思——基于传媒业态的大众文化批判

The Aesthetic Thought of the World of Wonders:Criticism of Mass Culture Based on Media Industry

现代性框架下,包括文化产品在内的商品进入到资本的流通体系之中,大众文化进入到机械复制时代,只有形式美而没有内容的沉淀,这是当代大众文化工业制造活动面临的最大问题。大众文化产品作为商品,已不再把美学和精神价值作为理想,将利润最大化作为文化工业生产逻辑的必然要求和终极目标。大众文化与现代媒体的联姻创造了一个个的媒体奇观,由此加大了媒体的"异化"功能。

Under the framework of modernity,goods including cultural products erter into the circulation system of capital,mass culture step into the age of mechanical reproduction,beautty in form without content. This is the most critical problem faced by the industrial manufacturing activities. Mass cultural products,as commodities,have no longer regarded aesthetics and spiritual values as the phinciple,but consider maximized profit as the inevitable requirement and ultimate goal of cultural industrial production logic. The combination of mass culture and modern media created a series of media spectacle,which enlarged the media＇s ＂alienation＂ function.