协同理论视角下中国福建与东盟旅游产品体系构建

Construction of Tourism Product System Between Fujian and ASEAN from the Perspective of Synergy Theory

文章基于协同理论,认为区域旅游产品的协同发展模式分为四个层次:旅游产业链上企业的协同、旅游产品体系建构主体的协同、旅游业与相关行业的协同、旅游业与环境协同等。要实现旅游产品协同发展,需从目标协同、观念协同、组织协同、制度协同、利益协同、信息协同、形象协同、环境协同等方面入手。以福建与东盟旅游产品协作为例进行实证分析,尝试性地提出两地旅游产品体系协同发展对策建议。

Based on the synergy theory, this paper hold s that the cooperative development model of regional tourism products can be divided into four levels： The coordination of enterprises in the tourism industry chain, the coordination among the main participants of tourism product system, the coordination of tourism and related industries, and the coordination of tourism and environment. To achieve the coordinated development of tourism products, it is necessary to start from coordination in target, concept, organization, system, benefit, information, image and environment. Finally, this paper makes an empirical analysis of the cooperation of tourism products between Fujian and ASEAN, and puts forward countermeasures and suggestions to their coordinated development.