基于巴蜀文化的特色旅游文化资源研究

Research on Featured Tour Culture Resources Based on Bashu Culture

旅游的灵魂就是旅游资源所承载的文化内涵。四川特色旅游资源最大的依托就是博大精深的巴蜀文化。挖掘巴蜀文化的旅游内涵,将特色旅游文化资源与巴蜀文化结合在一起,可以极大地提升旅游的价值。文章通过对巴蜀文化概念、独特成因、特征的梳理,分析巴蜀文化对四川特色旅游文化资源的独特价值,提出基于巴蜀文化的旅游文化资源的旅游产品开发与定位建议。

The soul of tourism is the cultural co nnotations of tourism resources. The most important support of Sichuan＇s featured tour resources is extensive and profound Bashu culture. Excavating the tourism connotations of Bashu culture and combining the Sichuan＇s unique tourism resources with Bashu culture will greatly enhance the values of Sichuan tourism. Through combing the concept, unique causes and characteristics of Bashu culture, this paper analyzes the unique value of Bashu culture to the tourism cultural resources of Sichuan, and puts forward some suggestions on the development and positioning of tourism products based on the tourism culture resources of Bashu culture.