东北5A级景区网络关注度区域差异研究

Study on the Regional Disparity in the Network Attention of 5A-grade Scenic Spots in Northeast China

以2013—2016年全国31个省、自治区、直辖市对东北5A级景区网络关注度的百度指数为数据基础,采用弹性系数、变异系数和泰尔指数的方法来测度东北5A级景区的网络关注度的区域差异特征,分析了网络关注度的空间格局和影响因素。研究发现:2013—2016年全国对东北5A级景区的网络关注度总体呈现出增长的趋势;区域间、区域内和以省际为单元的网络关注度差异显著,网络关注度的空间格局未发生根本性变化;区域间差异是造成东北5A级景区网络关注度区域差异的主要原因,区域内差异对总差异的贡献率较小;客源地的旅游资源丰度和客源地与旅游目的地间的空间距离是东北5A级景区旅游网络关注度空间分布的主要影响因素。

The 5 A-grade scenic spot is the highest level tourist scenic spot rated by the national tourism administration. This paper takes the 11 5 A-grade scenic spots in Northeast China as research objects. Based on daily network attention data of the 31 provinces,autonomous regions and municipalities collected via Baidu Index from 2013 to 2016,the regional difference characteristics of the network attention of 5 A-grad scenic spots in Northeast China are measured by elastic coefficient,Theil index and variation coefficient. The spatial pattern of network attention is analyzed and the influencing factors of network attention spatial distribution are analyzed by regression equation. It is found that： from 2013 to 2016,the national network attention to 5 A-grade scenic spots in Northeast China gradually increased; there were significant inter-provincial,inter-regional and intra-regional disparity of network attention; the spatial pattern of network attention has not changed fundamentally; the inter-regional disparity is the main factor that causes the regional difference of the network attention of 5 A-grad scenic spots in Northeast China,and the intra-regional disparity contributed less to the total difference; the tourist resource abundance of tourist origins and the distance between tourist origins and tourism destinations are important factors influencing the spatial distribution of 5 A-grad scenic spot in Northeast China with dramatic statistical significance.