摘要
现代服务业集聚区是上海发展现代服务业的重要载体,除了经济、产业等硬实力建设,为提高集聚区的影响力,集聚区也注重文化软实力的建设。本文主要对数据可视化新的传播特点与优势进行分析,并以世博园区传播效应为例,对数据可视化设计在园区文化传播中的应用表现形式进行探析,讨论了在集聚区文化传播中数据可视化设计将带来的影响,以期为当前集聚区文化软实力的提升提供一些可供参考的思路和方法。
The modern service industry cluster is an important carrier for the development of modern service industry in Shanghai. In order to increase the influence of clusters,in addition to paying great attention to the construction of hard power such as economy and industry,clusters focus on the construction of cultural soft power as well. This paper analyzed the communication characteristics and advantages of data visualization. It took the Expo Site as an example,and it discussed the application form of data visualization design in the cultural communication. Also,the paper discussed the impact of data visualization design in the cultural communication of the clusters. This paper may provide some meaningful ideas and methods for the promotion of cultural soft power of clusters.
出处
《设计》
2018年第15期40-41,共2页
Design
基金
上海市设计学Ⅳ类高峰学科专项基金(编号DB18301)的研究成果之一
关键词
数据可视化设计
世博园区
文化传播效应
Data visualization
design
Expo Site
Cultural communication effect
