张江文创园区品牌视觉识别系统的数字化设计

DIGITAL DESIGN OF BRAND'S VISUAL IDENTITY SYSTEM IN ZHANGJIANG CULTURAL AND CREATIVE PARK

张江文创园区的视觉识别系统是用巧妙的创意结合恰当的表现形式展示园区的魅力。文创园区的视觉设计不是简单的视觉识别系统,主要目的是进行传播,要达到效果,才是根本。本文通过调查法对张江文化创意园区视觉系统进行分析,了解其现有的视觉识别设计,发现其不足之处。然后提出针对园区视觉系统的数字化设计路径。最后提出针对性的解决方案,利用数字化技术使园区的视觉识别设计从静态化、平面化向动态化、交互性方向发展,完成了园区视觉识别系统的数字化设计初步方案。此方案的提出能更好地塑造张江的视觉形象,提升园区知名度。

The visual identity system of the Zhangjiang Cultural and Creative Park is to display the charm of the park with clever ideas and appropriate forms of expression.The visual design of the Cultural and Creative Park is not a simple visual recognition system. Its main purpose is to spread. To achieve results, it is fundamental. This article analyzes the visual system of Zhangjiang Cultural and Creative Park through survey methods, understands its existing visual identity design, and finds its inadequacies, then proposes a digital design path for the campus vision system.Finally, a targeted solution was proposed, and digital technology was used to make the park＇s visual identity design move from static and planar to dynamic and interactive. The digital design of the park＇s visual identity system was completed.The proposal of this program can better shape the visual image of Zhang Jiang and increase the visibility of the park.