论手绘插画在商品包装设计中的附加值研究

ON THE ADDED VALUE OF HAND DRAWN ILLUSTRATIONS IN COMMODITY PACKAGING DESIGN

在快速消费时代,手绘插画作为设计中的兴起之秀,以其独有的传统表现手法应用于各中商业包装设计当中。好的手绘插画设计一方面可以展现商品信息,起到宣传商品的作用。另一方面,可以提高商品的附加价值,增加消费者的认可度。本文根据手绘插画特点,围绕其在商品包装上的应用,探讨了手绘插画从艺术价值、文化价值、商业价值三方面在商业插画中的附加值体现,旨在凸显手绘插画所创造出附加值是对包装设计实用功能与精神文化功能的一种完美结合。

In the era of rapid consumption, hand-painted illustrations, as a rising show in design, is applied to the commercial packaging design with its unique traditional expression. Good hand-painted illustration design can display commodity information to promote the role of commodities, on the other hand, it can improve the added value of goods and increase the recognition of consumers. Based on the characteristics of hand-drawn illustrations, this paper focuses on its application in commodity packaging. It discussed the hand-drawn illustration from the artistic value, cultural value and commercial value in the value embodiment of commercial il ustration, and aims to highlight drawn illustrations to create added value which is a perfect combination of packaging design and practical function and cultural function.