江苏地方博物馆文化创意产品开发设计研究——以南京博物院为例

RESEARCH ON THE DESIGN METHODS OF CULTURAL AND CREATIVE PRODUCTS OF JIANGSU LOCAL MUSEUM——TAKING THE NANJING MUSEUM AS AN EXAMPLE

文章以南京博物院为例分析了江苏地方博物馆文化创意产品的开发设计方法。文章先从消费者的角度出发,分析了南京博物院文创产品开发现状;然后结合ASEB分析法,分析了消费者参与南博文化创意产品设计活动项目、活动环境、消费者文化体验及产品成果;最终形成南京博物院文化创意产品的开发设计图例,希望能为文创产品的发展提供新思路。

The article takes the Nanjing Museum as an example to analyze the design methods of the cultural and creative products of the Jiangsu local museum. The article analyzes the development status of the cultural and creative products in the Nanjing Museum from the consumer’s perspective; then combined with ASEB method,it analyzes design activities,activity environment,consumer culture experience and products which the consumers participate in; finally it forms legend of the cultural and creative products of the Nanjing Museum,hoping to provide new ideas for the design of the products.