平面设计中图形思维的应用研究

RESEARCH ON THE APPLICATION OF GRAPHIC THINKING IN GRAPHIC DESIGN

在如今信息化的社会环境下,平面设计在抓住大众眼球的同时要向大众有效传递信息,这要求设计师在创作过程中充分利用图形思维设计出具有创新性且简洁易懂的作品。图形思维在平面设计中的应用主要体现在发散性思维对于设计主题的辐射,收敛性思维对于设计元素的选取以及同构解构手法催生新概念等方面。通过分析图形思维在平面设计中的具体案例,深入理解图形思维在平面设计中的作用,促进今后平面设计中图形思维的应用。

In today’s informatized social environment,graphic design,while capturing the eye of the general public and effectively delivering information to the public,requires that designers make full use of the graphic thinking in their creative process to design innovative and concise works. The application of graphic thinking in graphic design is mainly reflected in the radiation of design thinking,the selection of design elements and the new concept of isomorphic deconstruction. By analyzing the specific cases of graphic thinking in graphic design,we deeply understand the role of graphic thinking in graphic design and promote the application of graphic thinking in graphic design in the future.