基于健康理念的女性保健食品包装设计研究

FEMALE HEALTH FOOD PACKAGING DESIGN BASED ON HEALTH CONCEPT

目的探究基于健康理念的女性保健食品包装设计的设计原则、表达方式与运用研究。方法通过对现代女性健康意识的调查研究,分析女性保健食品的包装设计现状与存在问题,总结女性保健食品包装设计的主要原则,并结合相应的设计实例。结论基于健康理念的女性保健食品包装设计,从消费者的需求出发,设计传达健康理念、彰显女性独特性的保健食品包装,为消费者传递准确信息、为其带来良好的使用体验,为社会可持续理念的普及助力。

Objective To explore the design principles, expressions and application of female health food packaging design based on the concept of health. Method Based on the research of modern women＇s health awareness, and analyzed the current situation and existed problems of packaging design of women＇s health food through the survey results. It summarizes the main principles of female health food packaging design and the corresponding design examples. Conclusion The design of female health food packaging based on the concept of health starts of consumers. It emphasizes the uniqueness of women, communicates the product information, brand concept and health concept of the female health food and improves the reusability and recyclability of the packaging. To deliver accurate information for consumers and bring them a good use experience and contribute to the realization of a sustainable world.