中国企业在缅甸的传播困境与形象塑造研究

A Study of Communication Dilemma and Image-Building of Chinese Enterprises in Myanmar

自2011年中国总投资36亿美元的密松水电站项目被缅甸政府单方面叫停以来,多个中方投资项目陷入僵局。缅甸民间对中国企业的负面印象迅速蔓延,中国企业在缅投资陷入传播困境。本文将采用文献研究法和观察法,尝试从中国企业的海外传播视角出发,探讨在缅甸社会民主化和媒体自由化背景下,中国企业在缅甸的传播困境,以及如何在缅甸塑造良好形象,从而为在缅中国企业的形象建设提供建议。

Since the Myitsone Dam project with a total investment of 3.6 billion dollars was unilaterally suspended by the Burmese government, many China＇s projects come to the deadlock. Chinese enterprises are helping the Myanmar in toundation construction works, however, some of them are related to the negative image of environmental damage and illegal mining, getting into the communication dilemma. Through literature research and observational survey, this paper will discuss the background of democratization and media liberalization of Myanmar, and Chinese enterprises＇ communication dilemma as well, from the perspective of Chinese enterprises overseas communication, which can be helpful in building positive image.