“互联网+”战略背景下企业转型升级模式研究

Research on the Enterprise Transaction and Upgrading Model in the Context of the “Internet+” Strategy

十九大报告中党中央再次提出互联网要与企业深度融合。本文回顾了"互联网+"战略背景下企业转型升级模式研究文献,结合实践案例归纳提出了大规模个性化定制、社会化及柔性化协同制造、C2B服务型制造、远程智能运维服务及全产业链融合发展五种创新模式,认为在"互联网+"的作用机制下,企业转型升级的理论逻辑在于从企业到智造商、服务商以及整合商的转型升级转变。企业作为一个复杂适应系统在面对"互联网+"战略外部宏观冲击的适应性调节过程,强调企业借助互联网价值链中的价值创造要素,原有企业及市场基础进行改造重组后增强企业的竞争力。最后,提出了几点研究展望。

At the 19tb CPC national congress, the CPC central committee proposed that the Internet should be deeply integrated with enterprises once again. This paper reviews the research literature of enterprises transiormation and upgrading model in the context of the ＂Internet＋＂ strategy, and then combines with practical cases to conclude and put forward five kinds of innovation modes, which are mass customization, socialization and flexible service oriented collaborative manufacturing, C2B service-oriented manufacturing, intelligent remote maintenance service and the whole industl7 chain integration and development. This paper concludes that, with the mechanism of ＂ Internet ＋＂, the theoretical logic of the enterprise transiormation and upgrading is just the transiormation and upgrading from enterprises to intelligent manufacturers, service providers and integrators. Enterprises, as a complex adaptive system, in the process of adaptable regulation of external macro impact of ＂ Internet ＋＂ strategy, emphasizes that the enterprise shall be in virtue of the value creation factors in Internet value chain. The quondam enterprises and market base improve enterprise competitiveness after transiormation and reorganization. Finally, a tew research prospects are proposed.