中国跨境电商经营模式的转型升级——外贸产业应对多元化全球经济的发展路径选择

Transformation and Upgrading of China's Cross-Border E-Commerce Operation Pattern: a Path Selection for Developing Foreign Trade Industry in Responding to Global Economy Diversification

跨境电子商务在发展中具有优化资源配置、市场运作效率高、市场适应性强等特点。随着科技的发展,互联网技术实现了全球覆盖,中国主要外贸市场随之发生着质的变化,给中国的电子商务提供了新的契机和商业模式。同时我国的电子商务对外贸易要不断更换模式来应对如今多元化的全球经济,以实现可持续发展。应充分利用我国外贸公司自身所具有的优点,更好的实现B2C模式;推动B2B模式的发展,真正的做到贸易服务一体化;向着M2C模式发展,创造属于自己的国际化品牌。通过选择合适的商业模式,进而带动中国外贸产业适应新常态经济实现可持续发展。

Cross border e-commerce has the characteristics of optimizing resource allocation, high market operation efficiency and strong market adaptability. With the development of science and technology and the global coverage of Internet technology, major foreign trade markets for China have undergone a qualitative change, providing new opportunities and business models for China＇s ecommerce. At the same time, China＇s foreign trade e-commerce should constantly transform the mode to cope with the diversified global economy, so as to achieve sustainable development. We should make full use of the advantages of foreign trade companies to better the B2 C model, promote the development of B2 B model for truly achieving the integration of trade services, and develop towards M2 C model to create our own international brands. By choosing the right business mode, China＇s foreign trade industry will adapt to the new normal economy and achieve sustainable development.