摘要
文章通过设计市场调研、运用SPSS软件对主要因素进行因子分析和聚类分析等方式,对学龄期儿童童装消费影响因素进行分析,发现学龄期儿童分为三个不同群体,其主体是"时尚消费型"占总调研人数的79.2%,其次是"模仿消费型"占18.3%,而"理智消费型"仅占2.5%,进而为童装企业设计、生产提供参考。
This article analyzed the influential factors on school-age children′s clothing consumption through designing market researches,using SPSS software to do factor analysis and cluster analysis and so on.The results found that school-age children divided into three different consumer groups,the main part was＇ fashion consumption＇which accounting for 79.2% of the total surveyed population,then the＇imitation consumption＇was 18.3% and the＇smart consumption＇was only 2.5%.It provided reference of design and product for children′s clothing enterprises.
作者
杨焱雯
Yang Yanwen(Hubei University Chucai Institute,Wuhan 430062,Chin)
出处
《山东纺织科技》
2018年第4期34-37,共4页
Shandong Textile Science & Technology
基金
湖北大学楚才学院大学生科研项目(2017044)
关键词
学龄期儿童
因子分析
聚类分析
school-age children
factor analysis
cluster analysis
