基于供需关系的鲜活农产品流通体系优化研究

Optimization of Fresh Agricultural Products Circulation System Based on Supply and Demand Relationship

从供给与需求的角度入手,对当前鲜活农产品流通体系特别是流通模式与流通效率展开了探讨与分析,提出了借鉴"互联网+现代农业"的新方法,为鲜活农产品电子商务流通模式的发展奠定了理论基础。通过分析鲜活农产品流通现状及供需发展趋势,提出了鲜活农产品流通模式发展方向与提升流通效率的优化方案,提升了鲜活农产品的流通效率,明确了农村创新与改革的方向。

Starting from the view point of supply and demand,the author explored and analyzed the current circulation system of fresh agricultural products especially the circulation pattern and circulation efficiency,and put forward a new method of ＂ internet plus modern agriculture＂,which laid a theoretical foundation for the development of the electronic commerce circulation pattern of fresh agricultural products. Through analyzing the current situation of fresh agricultural products circulation and the developmental trend of fresh agricultural products supply and demand,this article gave the developmental direction of the circulation pattern of fresh agricultural products and the optimized scheme of improving the circulation efficiency,so as to improve the circulation efficiency of fresh agricultural products,and to provide a clear direction for rural innovation and reform.