内蒙古地区政务微信的发展现状及改进对策

On the Development of Inner Mongolia Govermengtal WeChat and its Countermeasures

移动互联时代,政务微信在网络问政中扮演着越来越重要的角色。地处边疆少数民族地区的内蒙古自治区主动利用政务微信平台,实现线下与线上结合的政务O2O,积极践行网络"群众路线"。内蒙古地区政务微信存在分布不平衡、管理不规范、与受众互动交流不足和部分定位模糊的问题,需要采取措施促进其良性发展。主要对策包括:规范管理,清晰定位;增强与受众的交流互动;提升党政干部的新媒体素养等。

In the era of mobile Internet, governmental WeChat is playing an increasingly important role in Inter- net governance. The Inner Mongolia Autonomous Region, which is located in the border minority areas, takes the ini- tiative to make use of the government WeChat platform to realize the government 020, which combines online with of- fline, and actively practice the network ＂mass line＂. The article analyzes the distribution and operation of govern- ment WeChat in Inner Mongolia, analyzes the existing problems and shortcomings, and then puts forward some coun- termeasures and suggestions to protnote the good operation of Inner Mongolia government governmental WeChat.