苏州文化对外传播的关键维度与策略研究

Research on the Key Dimensions and Strategies of Suzhou Culture's International Communication

苏州作为"一带一路"倡议的重要节点,文化对外传播历史悠久。现阶段如何构建起新的文化对外传播体系的关键维度及传播策略,是摆在我们面前的一大课题。从苏州优秀文化(自身)传播的维度,以及从苏州企业"走出去"(他者)的维度,深挖苏州优秀传统文化,建立苏州文化对外传播的资源库,实现传播信息的统一、传播目的的统一和苏州文化对外话语权的统一,建立与国际受众的双向沟通,弘扬苏州优秀文化,打造苏州文化品牌,抢占苏州文化对外传播的高地,向全世界展示苏州的美好形象。

Suzhou,as an important part in the Belt and Road Initiative,enjoys a long history in cultural communication.At this stage,how to construct key dimensions and communication strategies in intercultural communication of the new system,is a major issue before us.Taking Suzhou＇s fine culture（itself）and the＂going global＂（the other）of Suzhou＇s business into consideration,we should dig into its fine traditional culture,establish a resource pool for cultural transmission,so as to achieve the unification of information,purpose and speaking rights.We should achieve two-way communication between Suzhou and the international world,promote its fine culture,create its own cultural brands,so as to seize the excellent opportunity for its culture communication and show the world a good Suzhou image.