基于旅游数字足迹的海岛旅游者空间行为特征研究——以东山岛为例

Study on Spatial Behavior Features of Island Tourist Based on Tourism Digital Footprint——Taking Dongshan Island as An Example

针对旅游者空间行为,即旅游者在旅游目的地的一系列刺激—反应活动过程,介绍了海岛旅游者空间行为特征研究的背景、数据来源、研究方法与步骤,基于2017年东山岛旅游者以游记内容为主体的旅游数字足迹,运用文本分析法从旅游者基本特征、客源市场、旅游偏好、旅游线路空间模式4个方面对东山岛旅游者行为特征进行研究,并根据分析结果对东山岛客源市场拓展、旅游资源开发、旅游交通规划提出了发展建议,指出旅游者空间行为研究对旅游目的地的规划开发、空间优化等具有一定的指导意义。

In this paper, aiming at spatial behavior of tourists, which means a series of stimulating-reflecting activities of tourists in tourism destinations, the author introduced the background, data sources, research methods and steps of spatial behavior characteristics research of island tourists. Then, based on tourism digital footprint of 2017 Dongshan Island tourists（the subject is travel notes）, the author researched tourist behaviors features of Dongshan Island tourists from four aspects of tourist basic characteristics, tourist market, tourism preferences and space model of travel route by using text analysis. Thirdly, the author pointed out development suggestions for market expanding, developing tourism resource and tourism transportation planning according to the analysis results. Finally, the author put forward that the research of tourist space behavior has certain guiding significance to planning and development and space optimization of travel destination.