基于游客体验的历史街区旅游产品提升策略研究——以泉州西街为例

Research on Strategies of Improving Tourism Products of Historical Block Based on Tourist Experience——Taking Quanzhou West Street as An Example

本文以泉州西街为例从增强游客体验的角度研究了提升旅游产品的方法,介绍了历史街区旅游产品提升策略的研究背景、研究区域的概况和旅游产品分类,通过实地走访和问卷调查,分析了泉州西街旅游产品体验满意度情况,指出存在客源市场单一、消费能力不高、功能分区模糊、产品主题不突出、产品整体体验度较低、产品创新性匮乏等问题,提出应通过体验式旅游产品合理定位、优化旅游产品组合、提升体验整体满意度、完善旅游配套体验质量、提升服务水平、不断提供创新体验类旅游产品等改进策略,不断提升旅游产品的体验满意度。

In this paper, taking Quanzhou West Street as an example, the author researched methods of improving tourism products from the perspective of enhancing tourist experience, and introduced research background of strategies of improving tourism products in historical districts and the general situation and classification of tourism products of the research area.Then, through field visits and questionnaire surveys, the authors analyzed the satisfaction degree of tourism products experience in Quanzhou West Street, and pointed out that the existing problems, including single source market, low consumption power,fuzzy functional division, unremarkable product theme, lower overall product experience degree and scanty product innovation.Finally, in order to continually improve experience degree of satisfaction of tourism products, the authors proposed some improvement strategies, including rational positioning of experiential tourism products, optimization of tourism products mix, improving overall experience satisfaction degree, perfecting tourism supporting experience quality, improving service level and continuously providing tourism products of innovation experience.