基于内容分析法的背包客生态环境感知体验研究

Research on Perception Experience of Ecological Environment of Backpacker Based on Content Analysis

当下背包旅游正在吸引越来越多的旅游者,尤其是年轻人。本文通过内容分析法以及问卷和访谈调查法,从生态环境感知因素切入,探讨了背包客的旅游感知体验。研究发现,背包客对旅游地生态环境的重视程度较高,生态环境对其旅游动机的选择有较大影响力,而旅游动机"欣赏自然风光,感受良好生态环境""探索新地方新事物,增广见闻"最为重要。生态环境条件越是优越,背包客的旅游感知体验越佳,反之体验则越差。

Currently, backpacker tourism is attracting more and more tourists, especially young people. In this paper, through content analysis method and investigation method of questionnaire and interview, the authors discussed tourism perception experience of backpacker from perspective of perception ecological environment. The study found that backpackers pay more attention to the ecological environment of tourism destinations, and the ecological environment has a greater influence on choice of their motives for tourism. And, the most important motivations include ＂appreciating natural scenery, feeling good ecological environment＂ and ＂exploring new places and things, broadening knowledge＂. The better ecological environment conditions are, the better the backpacker＇s tourism perception experience will have; conversely, the backpackers will have worse tourism perception experience.