中国制造业服务转型、价值主张创新与加成率

Service Transition of Chinese Manufacturing Firms,Value Proposition Innovation and Markups

制造企业从生产商品向提供服务转变的过程中,应如何选择适宜的转型路径、提出相应的价值主张?本文基于2014~2016年639家制造业上市公司的数据,探讨当企业进行价值主张创新时,服务转型对加成率的影响。研究表明,大型制造企业适合开展嵌入服务,而小企业应当从事混入服务以提升加成率。采纳与转型方式相匹配的价值主张,会增强制造业服务化的作用效果。采用情感型价值主张的制造企业实施混入式服务转型,或采用功能型主张的企业实施嵌入式转型,都促使加成率提高。

How do manufacturing firms choose the appropriate transition path and propose the corresponding value proposition in the process of changing from producing commodity to providing service？ Based on the data of 639 listed firms during 2014 to2016,this paper discusses the impact of service transition on markups taking into account the value proposition. The research shows that large enterprises are suitable for embedded services,small enterprises are suitable for mixed services to increase the markups. Adopting the value proposition to match the transformation could enhance the impact of service transition. Manufacturing firms implement mixed transformation adopting emotional proposition,or implement embedded transformation adopting functional proposition,both can make the markups higher.