网络文学受众特征分析

An Analysis of Audience Characteristics of Network Literature

随着互联网的迅速发展,人们的阅读方式也发生了变化,尤其是移动端互联网用户人数增加和各类电子读书软件兴起,网络文学得到了前所未有的发展。中国作家富豪榜统计,2017年收入最高的作家也诞生于网络文学作家之中,无论是"唐家三少"还是"鱼人二代"都是网络"草根文学"的代表。作为网络文学泛娱乐产业链上关键的一环,对受众的构成和受众特征的研究显得愈发重要。将网络文学受众作为研究对象,对其主要特征作出简要的分析。

With the rapid development of the internet and the increasing number of mobile internet subscriber,the users＇ reading habits have changed,the E-book software become more popular. There is a unprecedented development of network literature. According to the Writers Rich List of 2017,the richest writers both from the network literature realm. Tangjiasanshao and Yurenerdai become the representatives. As an important role of the extremly entertainment of net literature,it is worth to analyze the characteristic and composition of the audiences. Take the network literature audience as the research object,this paper makes a brief analysis of its main characteristics.