基于“互联网+”的电力营销基本架构分析与展望

Analyis of Basic Electricity Marketing Framework Based on the Internet Plus and Its Prospect

电力市场环境的建立将为电力营销带来前所未有的机遇和挑战,传统的电力营销模式已不能适应新环境的需求。在互联网深入渗透到各个行业并为其带来巨大变革的背景下,深入分析目前基于"互联网+"的电力营销发展现状,并提出了基于"互联网+"的电力营销平台基本架构,对其关键技术进行了详细分析,并展望其进一步发展方向。

Nowadays electricity marketing is faced with more and more opportunities and challenges as a result of the establishment of electricity market, so traditional electricity marketing method can＇t meet the demand of new environment. Against the backdrop of the penetration of the internet and the great innovation it has brought to various industries, this paper deeply analyzed the present conditions of electricity marketing based on Internet plus, proposed a basic framework of electricity marketing based on the internet plus, analyzed its key technologies and prospected its development.