试析传统体育的经济价值

Analysis of the Economic Value of Traditional Sports

当前社会经济快速发展,人民生活水平不断提高,开始追求更加有质量的娱乐健身方式。体育活动受到人们的青睐,娱乐健身兼备,那么作为历史久远的传统体育项目,应该如何在当前经济环境下,挖掘和展现其经济价值,本文从传统体育的经济价值角度,分析传统体育具有的经济价值,以及实现其经济价值的策略。

In the current, with the rapid socio-economic development and the continuous improvement of people＇s living standards,people began to pursue more quality entertainment and fitness methods. Sports activities are favored by people and have both entertainment and fitness. As the traditional sports project with long history, how to excavate and demonstrate its economic value in the current economic environment？ This article analyzes the economic value of traditional sports from the perspective of the economic value and proposes the strategies to achieve its economic value.