摘要
高科技的发展使得人类生产生活方方面面的逐步改变,在购买过程中,消费者个人的感性需求或倾向起到了决定作用。本研究分析了消费者感性需求的具体内容,结合米酒机设计的案例,利用关联规则挖掘的方法,进一步阐述在全新的产品设计中满足消费者的感性需求的设计方法。
The development of technology changes mode of people＇s production and life a lot; The customers＇ emltional need and tendency plays a decisive role in the purchasing process. This study analyzed specific contents of customers＇ emotional need, expounded the design method to satisfy the customers＇ emotional need in total new product design by using association rule mining method in the case of rice wine machine design.
作者
秦臻
张琳
QIN Zhen;ZHANG Lin(School of Mechanical Engineering,China University of Petroleum,Qingdao 266580,China;Art and Design School,Shandong Universty of Technology,Qingdao 266590,China)
出处
《价值工程》
2018年第24期267-271,共5页
Value Engineering
关键词
感性需求
心理学
关联规则挖掘
emotional need
psychology
association rule mining
