茶产业+互联网商业模式研究分析

Research on Tea Industry + Internet Business Model

茶文化在中华文化中具有其举足轻重的地位。一个多世纪来,中国茶道艺术足迹遍及世界。本文旨在通过4P模型、SWOT模型以及从行为经济学角度谈如何在互联网背景下继续创新等方面研究分析茶产业+互联网商业模式,力求挖掘茶的文化价值,在把握时代机遇的同时,提供一份开发茶文化商业价值的策略方案。

Tea culture plays a very important role in Chinese culture.For more than a century,China＇s tea ceremony has spread throughout the world.This article aims to research and analyze the tea industry ＋ Internet business model through the 4 P model,the SWOT model,and how to continue to innovate in the context of the Internet from the perspective of behavioral economics.It seeks to tap the cultural value of tea and provide a strategic plan for developing the commercial value of tea culture while seizing the opportunity of the times.