国内外特色文化小镇品牌建设经验借鉴

Domestic and Foreign Characteristic Cultural Town Brand Building Experience

在我国社会经济迅速发展的前提下,特色文化小镇的发展,不仅带动了区域经济的发展,而且提升了当地的知名度,建立了越来越多的文化品牌,满足了可持续发展的要求。但是在特色文化小镇品牌建设过程中,受到各方面因素的影响,导致品牌质量不高,不能充分发挥品牌的优势,降低了当地的竞争力,甚至面临倒闭的风险。因此,本文主要针对国内外特色文化小镇品牌建设的现状展开论述,为我国特色文化小镇品牌建设提供借鉴和帮助。

Under the premise of rapid social and economic development in our country,the development of characteristic cultural towns has not only led to the development of regional economy,but also promoted the popularity of the local area and established more and more cultural brands,which meets the requirements of sustainable development.However,in the process of brand building of characteristic cultural towns,it is influenced by various factors,the quality of the brand is not high,the advantages of the brand cannot be fully exerted,the competitiveness of the local area is reduced,and even the risk of bankruptcy is faced.Therefore,this article mainly discusses the status quo of brand construction of domestic and foreign characteristic cultural towns,and provides reference and help for the construction of brand towns with Chinese characteristics and culture.