自媒体时代加强高校意识形态教育路径研究

Research on the Path of Strengthening Ideological Education in Colleges and Universities from Media Era

自媒体以其特有的传播方式,在提高高校意识形态传播的便捷性、增强教育的针对性、拓展教育的发展平台、优化教育的功能等方面为高校意识形态教育提供了发展契机,同时随着自媒体传播影响的不断扩大,教育实施者主导地位被弱化、受教育者对主流意识形态的淡化、教育环境的复杂化以及教育监管评价体系的滞后性,使高校意识形态教育的发展面临着诸多发展的困境。如何在自媒体背景下探索有效的意识形态教育路径,具有重要理论和实践意义。

With its unique means of communication,we media has provided opportunities for the development of ideological education in colleges and universities in terms of improving the convenience of ideological communication,enhancing the pertinence of education,expanding the development platform of education,and optimizing the function of education. Due to the expanding influence of we-media,both the dominant position of educational implementers and the educatees＇ attitudes towards the mainstream ideology are weakened. Besides,the education supervision and evaluation system often lag. It can be said that the higher education situation has become more and more complex. And the ideological education in colleges and universities is faced with many development difficulties. How to explore the effective ideological education path in the background of we media has important theoretical and practical significance.