传统文化基因在创意包装设计中的应用研究与案例

Application and Case Study of Traditional Culture Genes in Creative Packaging Design

该文在阐述文化基因和设计关系的基础上,探讨了传统文化基因的提取方法以及融入到现代产品设计中的步骤,即首先通过整理归纳收集传统文化素材并运用层次分析法解读其中的设计信息,然后借助型谱分析法从形态、色彩、内涵因子角度研究传统文化基因,并分别提取出纹样基因、色彩基因、民俗基因、信仰基因。最后以泰国传统食品品牌Wangderm的包装设计为例,验证其方法、步骤的有效性。

On the basis of expounding the relationship between cultural genes and design,this paper discusses the extraction methods of traditional cultural genes and the steps that are integrated into modern product design.First,it collects and classifies the data related to the traditional culture,then,interpreting its design information based on the model of the target object hierarch analysis,furthermore,studying the process of extraction in terms of form,color,and meaning of those cultural elements,and the pattern gene,color gene,folk gene,faith gene were extracted.Finally,the packaging design of Wangderm,a traditional Thai food brand,was used as an example to verify the effectiveness of the methods and procedures.