中国优秀传统文化在“一带一路”倡议实施中的有效传播研究——“一带一路”上捷克人怡乌眼中的中国

Study on the Effective Communication in the Implementation of the Excellent Traditional Culture of China under “the Belt and Road” Initiative——China in the Eyes of Czechish Yi Wu

"一带一路"倡议的实施面临沿线国家复杂的地缘政治环境、多种宗教、多种文化、多种利益诉求的冲突等问题。"一带一路"倡议的实施,既需要沿线各国间发展经贸合作的"硬"支撑,也离不开文化交流的"软"助力,"一带一路"建设中文化融通成为中国优秀传统文化有效传播的途径。"一带一路"倡议中,文化交流是一条重要的主线,要成功实施"一带一路"倡议,应当坚持文化先行,树立文化引领经济的高度自觉,将中国优秀传统文化融入"一带一路"建设,努力推动中国优秀传统文化的传承与创新,深化与沿线国家的交流与合作,推动实现共建、共享、共赢的发展目标,从而实现共同发展。

The implementation of the Belt and Road initiative is facing the problems of the countries along the routes. Such as complex geopolitical environment, a variety of religions and different cultures, different interests conflict. The implementation of the Belt and Road Initiative, which requires the development of economic and trade cooperation between the countries along the routes ＂hard＂ support, also cannot do without cultural exchanges ＂soft＂ power, the Belt and Road construction of culture becomes an effective way to spread the excellent traditional culture of China. The cultural exchange is an important clue to the successful implementation of the Belt and Road initiative, it should adhere to the culture first, establish a highly conscious culture to lead the economy, involve China excellent traditional culture into the Belt and Road construction, promote the inheritance and innovation of excellent traditional culture in China, it should deepen the communication and cooperation with the countries along the border so as to achieve the goal of building, sharing and winning together so as to achieve common development.