网络经济背景下商业银行的营销策略分析

Analysis of marketing strategies of commercial banks under the background of network economy

随着互联网金融业务的不断发展,传统商业银行正面临着巨大的挑战。商业银行要想获得更好的发展,就必须要紧跟时代步伐加以改革,强化对互联网金融产品的推广与开发力度。在总结个人工作经验的基础上,就互联网金融发展给商业银行带来的影响加以阐述,提出基于网络经济背景下商业银行的营销策略,以供广大同行参考借鉴。

With the continuous development of Internet finance business,traditional commercial banks are facing enormous challenges. If commercial banks want to achieve better development,they must keep pace with the times and reform and strengthen the promotion and development of Internet financial products. On the basis of summarizing personal work experience,the paper elaborates on the impact of the development of internet finance on commercial banks,and proposes marketing strategies based on the network economy in the context of commercial banks for reference by peers.