促进大学生宿舍用水行为转变的实验研究

Experimental study on water use behavior change in college students' dormitory

本文以大学生用水行为为研究对象,运用以社区为基础的社会营销理论和实践技巧,探索促进大学生宿舍节约用水的行为转变策略。选择某大学本科生宿舍10间,将其分为实验组和对照组两组,通过沟通、承诺、示范、提示等对实验组施加一段时期的影响,并观察其用水量的变化。结果表明:实验组人均用水量比对照组减少了15%比上年同期减少了42%。研究不仅为有关组织推广节水等活动探索适当的行为转变工具,也从行为转变途径探索实现可持续消费的可能性和潜力。

College students＇ water use behavior is regarded as the research object in the paper. Community-based social marketing theory and practical skills are applied for exploring the behavior change strategy of water use conservation in college students＇ dormitory. 10 undergraduate dormitory rooms in one university are selected and divided into experiment group and control group on the basis. Communication,commitment,demonstration,revelation etc. are designed for applying certain period influence on the experiment group. Their water use changes are observed. Results show that the water consumption per capita of the experimental group is decreased by 15% and 42% compared with that of the control group and the same period of last year. The study not only explores appropriate behavior change tools for relevant organizations to promote water-saving and other activities,but also explores the possibility and potential of realizing sustainable consumption through behavioral transformation approaches.