浙南山区文成健康产业竞争力分析与对策——基于波特菱形理论视角

Analysis and Strategies of the Health Industry's Competitive Power in the Mountainous Wencheng County in Southern Zhejiang Province——A Perspective of Diamonds Framework

健康产业是具有巨大市场潜力的新兴产业。在建设"健康中国"和践行"两山"理论的大背景下,发展健康产业可为浙南山区转变经济发展方式、实现绿色发展开启新的思路。文成是典型的浙南山区县,生态优良,但区位偏僻。文成发展健康产业具有康养资源富集、文化底蕴深厚、市场需求扩大及旅游业快速发展等优势,但也存在资源转化水平低、产业总体规模小、同质化竞争激烈与后劲支撑不足等劣势。为推进文成健康产业快速发展,需要加强科学谋划,培育拳头产品,完善政策机制,强化支撑能力。

Heath industry is a new industry with a huge market potential. In the context of building ＂Healthy China＂ and practicing the theory of ＂Two Mountains＂, developing health industry can change the way of economy development in mountainous southern Zhejiang province, and initiates the idea of green development. Wencheng is a typical mountainous county with an excellent ecological system in southern Zhejiang province, but is located in the remote area. Developing health industry in Wencheng country enjoys the privileges of variety of health resources, deepness of culture undertones, expansion of market needs, rapid development of tourist markets, etc., but also shows disadvantages of lower degree of resource transformation, small scale of the industry, higher degree of the homogenous competition, lack of support, etc. To promote the rapid development of Wencheng＇s health industry, it is necessary to strengthen the scientific planning, to cultivate knockout product, to perfect policy mechanism, and to strengthen supporting capacities.