农村旅游民宿集聚区形成机理·发展困境及路径选择

Formation Mechanism,Development Dilemma and Path Choice of Rural Tourism and Residential Agglomeration

民宿按所在区域分为城市民宿和农村民宿,其中农村民宿伴随着农村旅游不断发展,在成长过程中呈集群式发展形成农村旅游民宿集聚区,农村旅游民宿集聚区根据形成原因分为自发集聚型、规划集聚型和升级集聚型。在此基础上从产业集聚、利益相关者、消费者和行业监管视角分析了农村旅游民宿集聚区的经营模式、旅游负效应、产品设计与优化和监督管理困境,依据顶层设计和行业探索相结合的理念提出破解农村旅游民宿集聚区发展困境的路径,形成并延伸民宿产业链与价值链,通过内部竞合博弈和外部转型升级实现农村旅游民宿集聚区永续发展。

The homestay are divided into urban and rural homestay according to their local areas,among which rural lodging is accompanied by the continuous development of rural tourism. In the process of growth,rural tourism is formed to form a cluster of rural tourism and lodging,and the rural tourism and residential agglomeration is divided into the spontaneous agglomeration,the planning and the agglomeration and the upgrading and agglomeration based on the formation reasons.On this basis,from the perspective of industrial agglomeration,stakeholders,consumers and industry supervision,the management mode,negative effect of tourism,product design and optimization and supervision and management are analyzed. At the same time,according to the concept of combination of top layer design and industry exploration,it puts forward the path to solve the development dilemma of rural tourism and residential agglomeration area,forming and extending the industrial chain and value chain,through internal competing game and external transformation and upgrading to achieve sustainable development of rural tourism and residential agglomeration.