交互、记忆与仪式:互联网媒介环境下的电影新变化

Interactivity,Memory and Ritual: New Changes of Cinema in the Internet Media Context

自人类社会进入互联网时代,既有的社会生活样式和文化生产形态都开始加速颠覆性发展,全景式、直达个体终端、持续性覆盖的内容传播成为新的趋势和潮流,传统的文艺批评系统和文化理论遭受到前所未有的冲击。随着多屏化、分众式、流媒体、交互状网络大环境的形成,电影从生产系统到观影仪式都不可避免产生了质变。

The traditional artistic critical system and cultural theories have been experiencing unprecedented impacts since the arrival of internet era as the former lifestyles and cultural productions witness an accelerating subversive development due to a new trend and fashion of the panoramic and constant coverage.Cinema therefore evolves an inevitably essential change from its production system to the ritual of movie-watching with the formation of multi-screen,focus media,streaming media and interactive network.