浅谈图案设计的创意过程

The Creativity Context of Logo Design

中国传统图案自古至今演绎着人类自身的智慧和结晶,在每个历史时期中素材及艺术表现形式都有着他本身的象征意义及审美情趣。在传统图案中,如:春秋战国时期的青铜器,秦汉时期的瓦当,六朝时期的石窟壁画,宋元时期的莲花纹,明清时期的青花瓷等其造型、色彩和艺术形式在文化价值上都彰显着中华民族古老的艺术魅力,在现代图案设计中均具有重要的借鉴意义;在现代设计中图案的应用非常广泛,如标志设计、产品包装设计、服装与服饰、室内装饰、瓷器图案等各个领域;因此,在传承与创新的基础上,本文主要立足于装饰图案创意观进行研究。

The Chinese traditional pattern has been interpreting the wisdom and crystallization of human beings since ancient times. In each historical period, the material and artistic expression forms have his own symbolic significance and aesthetic interest. In the traditional pattern, For example, the bronze wares of the Spring and Autumn Period and the Warring States Period, the Wadang period of the Qin and Han Dynasties, the grottoes of the Six Dynasties, the lotus pattern of the Song and Yuan Dynasties, and the blue and white porcelain of the Ming and Qing Dynasties all displayed their shapes, colors, and artistic forms in cultural values. The ancient artistic charm of the Chinese nation, In the modern pattern design has the important reference meaning; In modern design, pattems are widely used, such as logo design, product packaging design, clothing and clothing, interior decoration, porcelain patterns and other fields; Therefore, on the basis of inheritance and innovation, this paper is mainly based on the creative concept of decorative patterns to conduct research.