摘要
采用5W1H分析法对茵曼服装品牌产品的品质性能展示进行了实例研究。为传播服装产品的品牌理念,激发消费者的购买欲望,建立了可循环的线上服装品牌产品品质性能展示方法。
The online quality performance exhibition of the brand products was researched based on5 W1 H method.In order to propagate the brand idea of clothing products,and stimulate consumers＇ desire for shopping,the methods of recycled clothing quality performance exhibition were established.
作者
宋宪捷
周建军
Song Xianjie;Zhou Jianjun(Fashion Design and Engineering,Tianjin Polytechnic University,Tianjin / China)
出处
《国际纺织导报》
2018年第4期58-60,共3页
Melliand China
关键词
线上服装品牌
5W1H
品质性能
展示
online clothing brand
5W1H
quality performance
exhibition
