农产品闭环供应链协调机制的博弈分析

Game Analysis on Coordination Mechanism of Closed Loop Supply Chain of Agricultural Products

文章以博弈理论为基础,对从农户、经销商、回收商组成的一条农产品闭环供应链最佳定价方案展开分析,探讨在没有限制条件的约束下,在能共享收益的互利共赢战略下供应链各环节参与方的整体盈利状况。利用比较分析,通过收益共享合约协调体系对参与者的定价方案给予限制,可以让分散方案下供应链的总体盈利达到共同决策下的盈利成效,最后总结给出相应的政策建议。

On the basis of the game theory,this paper analyzes the optimal pricing scheme of a closed loop supply chain of agricultural products from farmers,dealers and recyclers,and discusses the overall profit status of the parties involved in the supply chain under the mutually beneficial and win-win strategy of sharing income without restrictions. By using the comparative analysis,the pricing scheme of participants is restricted by the revenue sharing contract coordination system. The overall profit of the supply chain under the decentralized scheme can reach the profit effect under the common decision. Finally,the corresponding policy suggestions are given.