网络新媒体与高校思想政治工作创新

The Innovation of New Network Media and the Ideological & Political Work in Colleges and Universities

网络新媒体在大学校园的流行使高校思想政治工作的主客体关系受到冲击,方式方法面临严峻挑战,实效性遭遇重大危机。新媒体时代呼唤思想政治工作的创新,高校思想政治工作者要转变观念,学习网络新媒体技术更新高校思想政治工作理念,应用网络新媒体技术改进高校思想政治工作方法,善用网络新媒体技术提升高校思想政治工作效能,推动思想政治工作迈上新台阶。

The popularity of the new network media on the university campus has made the relations of subjective and objective of the traditional ideological and political work in colleges and universities being impacted. The methods are facing severe challenges,and the effectiveness is confronted with a major crisis. New media era calls for innovation in Ideological and political work,the ideological and political workers in colleges and universities should change their concepts,through learning new media technology to update the idea of Ideological and political work in colleges and universities,the application of new media technology to improve the ideological and political work methods,the use of new media technology to improve the efficiency of ideological and political work in colleges and universities,and promote ideological and political work takong a new step.