期刊文献+

考虑零售商具有决策偏差的供应链努力行为研究

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摘要 零售商在经营环境中无法对环境因素影响作出预测和分析,因此在面对消费者时容易出现一定程度的决策偏差,从而影响销售行为。本文在对零售商的销售行为进行研究中,依据决策偏差问题,提出了模型构建的分析方法,通过模型分析对零售商所形成的与供应商、消费者之间的厌恶偏好进行全面研究。随后,再借助情形分析的方法,对不同决策环境下的情形特征和其所产生的供应链期望效应影响作出判别,了解其努力行为。
作者 刘阳河
出处 《全国流通经济》 2018年第17期6-7,共2页 China Circulation Economy
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