摘要
以地理标志产品黄山毛峰为例,通过对黄山毛峰消费者的问卷调查,测定消费者对地理标志产品黄山毛峰产地的态度,并运用二元logistic模型,定量分析消费者地理标志产品产地态度对其购买意愿的影响。研究结果表明,消费者地理标志产品产地态度对其购买意愿有着重要的影响,但不同的产地态度评价特征的影响程度存在一定的差异性。在此基础上,提出了相关对策建议。
Based on the questionnair survey of the consumers of the geographical indication product of Huangshan maofeng tea,consumers' attitudes towards region of origin were measured; and the influence of consumers' attitudes towards region of origin on consumers' purchase willingness was identified and quantified by using a binary Logistic model. The results indicated that consumers' attitudes towards region of origin had an important influence on consumers' purchase willingness. Finally,the relevant countermeasures were put forward.
作者
占辉斌
Zhan Huibin(School of Economics and Management,Huangshan University,Huangshan 245041;School of Economics and Management,Nanjing University of Aeronautics and Astronautics)
出处
《黑龙江八一农垦大学学报》
2018年第3期108-112,共5页
journal of heilongjiang bayi agricultural university
基金
国家自然科学基金重大/重点项目培育项目(NP2015208)
安徽省教育厅优秀青年人才支持计划重点项(gxyqZD2016295)
安徽省哲学社会科学规划项目(AHSKY2015D34
AHSK11-12D304)
关键词
消费者
地理标志产品黄山毛峰
产地态度
购买意愿
consumers
geographical indication product of Huangshan Maofeng tea
attitudes towards region of origin
purchase willingness