辅导员微信公众号运营现状及优化路径分析

An Analysis of the Present Situation and Optimization of the Counselor's WeChat Public Platform Operation

辅导员微信公众号的运营是思想政治教育与信息技术融合、辅导员掌握新时代教育方法的必然选择。当前辅导员微信公众号存在服务定位模糊、思政化程度低,原创性内容少、教育影响力不足,运营团队发展不完善、专业效果缺乏等问题。进一步利用辅导员微信公众号推动思想政治教育与信息技术的融合,要在明确运营服务主体,打造品牌公众号,完善运营团队结构、促进专业化发展,加大宣传力度、提升教育影响力等几个方面下功夫。

The operation of the Counselor＇s WeChat public platform is an inevitable choice for the integration of ideological and political education and information technology, and for instructors to grasp the educational methods of the new era. The current Counselor＇s WeChat public platform has problems such as ambiguous service orientation, low level of political thinking, lack of original content, lack of educational influence, and imperfect operation team and lack of professional results. Further promote the use of the Counselor＇s WeChat public platform to strengthen the integration of ideological and political education and information technology. It is necessary to clearly operate the service providers, build the brand public number,improve the structure of the operation team, promote professional development, increase propaganda, enhance educational influence, etc. Work hard in several areas.