微博传播机制对易班建设的“镜鉴”

The Dissemination Mechanism of Micro-blog Reference to the Construction of E-class

易班作为自媒体时代下的网络平台,因其独特的教育作用,成为进行思想政治教育的新途径。在众多自媒体平台中,易班与微博虽有不同,但也存在诸多相似之处。这在为借鉴提供可能的同时,也展现出易班的优势。以微博为镜,分析易班面临的困境,主要表现为推广手段单一及用户的依赖度低。究其原因,主要在于推广渠道与内容创新不足,"渠道"与"内容"没有同步发展。同时,借鉴微博发展的成功经验,如创新推广途径、渲染本地化特征、提高用户退出成本等,为易班未来的建设建言献策。

As a network platform from the we-media era, E-class has special education function, and because of that, it becomes a new way to conduct ideological and political education. Among the numerous expression channels of we-media, E-class and micro-blog are different, but they also have some things in common. This not only offers the possibility of the lessons, but also shows the strength of E-class. Taking microblog as a mirror can analysis the dilemma that E-class is facing, which mainly manifested as the single promotion method and the low dependency of users. The main reason is channel and content are not synchronized development. At the same time, reference to the successful experiences of micro-blog, such as innovative ways of promotion, render localization and improve exit costs, providing suggestions for E-class＇ s development.